Serenity Soaps

Serenity Soaps is a bath and body company that values relaxation, sustainability, and natural ingredients. I designed a logo and website to suit their principles and their need to expand customer reach online. From my research, I found a points program would be an effective way to increase customer retention so I incorporated that in my website design. For the logo, I focused on colours and imagery to market the soothing tone of the company. The icon is based on lavender which is known to promote relaxation. For colour, I chose a dark purple that is AODA compliant since it will be used on the web. Purple is also a cool colour and complements the company’s calming nature.