GOTHIQUE BRANDING

The purpose of this project was to create a brand for a fictional restaurant. The elements included in creating this brand were a name and logo, brand guide, menu, business card, stationery, uniform applications, and promotional packaging.

Gothique is an elegant café and bar that caters to the Gothic aesthetic. Anyone who loves classic horror novels and/or poetry while enjoying a glass of wine, this is the place for them. People can revel in the beautiful architecture and overall scenery while enjoying a meal made with activated charcoal. The atmosphere of Gothique is mysterious, charming and alluring, with a touch of horror. Fans who like novels from Stephen King to Bram Stoker, can appreciate references in our branding and menu.

There were many elements that played into the Gothic theme of my restaurant. The primary logo uses a unique Gothic font that contains a scythe/knife within the ‘h’ to bring a bit of a horror aspect to the logo while doubling as a tool to use in the kitchen which emphasizes the Gothic/horror aesthetic. The secondary logo has a Gothic window added to show a bit of Gothic architecture and a feeling of whimsy.