Project 2: Grimalkin Books
Grimalkin Books was another fictional business I created a design system for. It's is a bookstore that specializes in fantasy, science fiction, and other genres of novels of the used and new variety. My role in this project was to design the logo and various sample applications of this brand.
The logo for this business was designed to be a cute illustration of Grimmy, the mascot of Grimalkin Books. The word Grimalkin means cat, and it is a word associated with witches and magic, so it was a natural decision to make the mascot a black cat.
Promotional materials were included in the applications of the logo, including a poster for a special event at the store, and a Grimalkin Books-themed postcard that can be used for any occasion. A stock image of a galaxy was used for the background because of the purple and blue stars that match the colours in the logo, and because it creates celestial visuals, which match the theme.
The primary challenge of this project was to keep the logo simple and scalable, but illustrative. This was my first experience creating a full design system and overall the experience was important. I believe that I accomplished what I was trying to communicate in my design, and I think it turned out well.