Project 4: Grove's Homemade Jellies and Jams
These jam jar labels were designed for the fictional brand Grove’s Homemade Jams and Jellies. My goal as a designer and illustrator was to create a brand logo with a homegrown rustic feel.
This project was valuable for me to learn the different elements that are required for a sellable product in Canada.
The primary challenge of this project was scalability of the logo when the time came to print out samples for a physical jar mockup. The one thing I would change is that I would illustrate the words and the fruit drawings to look more rustic.