Can Beverage Branding

Hill & Sons Three's Power Beer Collection

Design Studio 2-B, Packaging 2-B Winter 2022

This collection was inspired by the 3 musketeers, and each character brings something different to the team. Each of the three characters brings a different flavour represented in colour and design.

This project entailed designing a logo, 6 beer can case box, and a full brand guide for the fictional craft beer company, Hill & Sons.

The decorative style logo represents a more casual style beer can for consumers. The logo concepts originated somewhere in between a calligraphy style 'S' and the treble clef, but evolved with the concept into the logo as it is now.

The 3 man, musketeer-esque concept shows through differently through each can.