Organic Food Package

Packaging Winter 2022

Frozen Fruit Mix

For this food package design I chose to go with a different concept than initially with the product of frozen mixed berries. From the research I did I saw that a lot of packages for organic frozen fruits usually don’t use as much of the fruit displayed, as packages for non organic fruit do on the front

So I chose to add an element of illustrative fruits to balance it out. The colour palette I used consists of light and dark earthtones. The light green textured background lets the bright appealing colours of the fruits pop out against it and makes it recognizable as an organic fruits product. I also chose to display how a consumer could use the organic frozen fruits on the back of the package alongside the nutrition facts to provide customers with a quick instruction on how to actually use the product.