Fresh Kiss Emotive Packaging

The purpose of this project was creating a visually stunning package to encapsulate the sensation of desire. The product Fresh Kiss, originally planned as toothpaste, is a romantic lip balm with a demographic of young adults, primarily woman, aged 18 - 32. The lips were a main focal point in the design. The big bold redness, with sharp line work in the shadows and highlights help capture the lust desire while giving it erotic look. The flavour of the lip balm, Embrasse-moi, was chosen to be french to create a sense of desire. A red colour scheme was used to help showcase the theme of love and lust.