OXFIT Training

The objective of this project was to create a new brand identity for an existing business of my choosing. This was strictly for a school project, not an official rebrand for the business. I chose to create a potential new brand identity for a small business called Kcal Fitness; a private gym owned by two married personal trainers in Kitchener, Ontario. To design a successful rebrand, it took understanding their story, their values, and what it means to be a personal trainer starting a business. For the new logo, an ox was chosen to represent Kcal Fitness because it symbolizes strength, courage, and determination. Mock-ups of employee uniforms and OXFIT Training merchandise were also created for a potential commercial gym.