Tranzip

The objective of this design system identity was to create an engaging and cohesive design system in a team. My partner Sebastian Bailey and I were assigned the topic of electric transit for urban and environmentally conscious audiences that are interested in technology and long-term financial saving. Together, we researched the existing market and came up with possible brand names and logo ideas to pitch to our instructors. During this process my idea of naming the brand “Tranzip” was chosen as the company name. Sebastian and I worked collaboratively in creating the final logo, choosing the font as well as the brand colours. My role was to create the brand catalogue as well as the business cards and transit shelter ad. The typeface is clean and modern which reflects the brand’s commitment to the future in creating a more green and sustainable future. The most challenging part of this project was designing a catalogue layout that was both simple yet effective in showcasing our company’s offerings.