Emotive Package

Desire comes in many forms. For this project, the direction I decided to pursue was the relationship between a pet an owner. When you think of your dog, you think of their affection; they jump in your face, try to lick you, and can’t take their eyes off of you, lest you disappear again! When choosing a dog shampoo, my research determined that the average consumer wants a brand that is safe for their dog, is non-allergenic, and doesn’t contain alcohol or other harsh substances. However, they also look for colour; they don’t appreciate how many shampoo bottles are brown or gray. To combat this, I designed my bottle sticker with light colours that ilicit feelings of lightness and fun, things that people associate with spending time with their pets. The signature visual of a dog—a Shiba Inu—represents a very popular breed of pet that is additionally very recognizable to younger customers. The colour can also make it appear as a Corgi to others, another recognizable breed. I believe that this design accurately displays desire, in a want to buy the bottle because of the cute dog on it.