AMBROSIA

Project: Emotive Packaging
Class: Packaging
Semester: Winter 2022

AMBROSIA is a luxury perfume brand that is inspired by the Greek Mythology, primarily focusing on the greek goddess of love and desire, Aphrodite. From there the name Ambrosia was created. Ambrosia and Nectar were said to be the food and drinks of the greek gods and goddesses, it was what kept them immortal and desirable.

 The objective was to create a package that signified desire. I chose to use perfume as my product, as perfume and cologne often symbolize or inspire desire. I produced the main graphics, illustrations, and packaging concepts for the whole of the project.

The typeface was chosen due to its elegance and simple nature. Using a modified “A” the word mark of Ambrosia was created.  

The original concept was to have a gold foil texture be applied to the Main graphic, an illustrated greek bust with the letter A combined, however, the marbled rose gold foil texture created an aesthetically pleasing concept.